“Design is the silent ambassador of your brand.” -Paul Rand
SO I started doing Holiday mini sessions a few years ago. I wondered to my self, “Self: how do I get people to find out about this thing?” I knew it was a great idea (that I copied from other people). And I knew people would want what I was offering, especially those with young families who want a quick/easy session and anyone who wants updated pics for holiday cards. But the question remained: how do I spread the word?
Enter CANVA (www.canva.com). I love this easy design platform. And no, this post isn’t even sponsored by them! (although that would be cool… ) Every year I’ve created a different look and featured different clients, and then posted it onto all the social media sites (you know the ones) to gain exposure.
As for price point, I’ve tried out a few different levels. I think that it’s kind of nice to have a lower, specialized price considering it’s a small time investment for the photographer (and you can take clients back to back all in one day or afternoon), and it encourages more people to actually take advantage of it and get those updated photos. Having this lower price point under $100 (I’ve kept it at $95 or $99) has also allowed young families in my neighborhood to “finally get some pics done” and then I’ve been able to keep them as ongoing clients over the years. I love that!
As for posing: I like to just let my families and people play and talk and laugh and I capture it. Pretty simple. I specifically choose a photo for marketing mini sessions, however, where at least one person is looking straight at the camera. I feel it draws the audience in and makes them more engaged with what you’re selling. Eyes want to look at other eyes. That’s just the way it is (some things will never change).
Another option I started adding on last year, was to include actual prints within the higher packages. I do a $99 package with just 3-5 digital images (for clients to use for Holiday cards, Christmas gifts, etc.) and then a $199 package with 15-20 edited session images (that I hand-pick, that look great) and add in some prints. I started doing this because SO many clients were telling me they loved the session images but hadn’t printed any for their house yet. It seemed like it was becoming this extra, dreaded step for them that they were just never getting around to. I, on the other hand, am constantly ordering updated images of my art and kids from really good pro labs, so I thought… why not also be ordering for my clients while I’m at it? They tell me which numbered image they want and then I drop it off locally or send it in the mail to them. It makes the session extra fun when they get to receive a beautiful print to immediately frame after it’s all said and done.
Another point to mention is that generally we, as creatives, have things that hold us back from fully expressing our creativity. For me, that thing was fear of not doing it the best I could do. So then I would do nothing. Which, when you think about it, is pretty idiotic. I have all of this art within my soul and yet was refusing to express it anywhere. *LAME*
This is one of my favorite quotes from ALBERT EINSTEIN,
“A person who never made a mistake never tried anything new.” And another one of his great ones is
“Creativity is intelligence having fun.”
So in case you’re anything like me, and you’re a photographer wanting to do some fun mini sessions, please do not let your own self hold you back.
Scroll through these quick & fun design templates and let it spark some magic in you! Go create!
“Creativity is inventing, experimenting, growing, taking risks, breaking rules, making mistakes, and having fun.” -MARY LOU COOK